While it’s true that the Internet has made it easier than ever before to raise brand awareness, the fact is, growing your marketing profile can still be challenging. Aside from traditional advertising, what are some other things you can do to put your brand at the forefront of consumers’ minds?
Below, we’ve put together a list of ways your company can improve its brand awareness to get people talking. What’s more, these tactics will help you stand out from the competition.
1. Give Promotional Gifts
Want to thank customers and business partners while promoting your brand at the same time? Give small promotional merchandise as gifts.
Consider giving items such as branded reusable coffee cups rather than something cheap like a pen that will run out of ink and allow your company to fall into the “out of sight, out of mind” realm. Giving quality items speaks volumes about your company’s dedication and keeps your brand front and center for a long time.
2. Utilize Social Media
If you’re working with a limited marketing budget, taking to social media platforms such as Twitter, Facebook, Linkedin, and Instagram is a free way to raise your brand awareness.
Successfully using social media for marketing purposes, however, requires a great deal of time, so if you don’t have it, be sure to hire someone to do it for you. It’s vital to post several times a day and interact with your followers when they comment or ask questions.
3. Host a Live Event
Hosting a live event where you mingle and rub elbows with customers and clients is a great way to give your brand some face time. The function could be as simple as a barbecue or Christmas party, or a gathering to promote the launch of a new product.
A live event gives potential customers a chance to learn more about your business and what you have to offer. They can get a better idea of the look, feel, and personality of your brand, which makes them more likely to remember it the next time they need it.
To really look good in the minds of your clients and customers, host a charity event where you give back to the community that supports you.
4. Get into Video
Internet users watch an astronomical amount of video each day. With YouTube attracting nearly 165 million unique views per month, there’s a good chance your target audience is watching videos online.
Because videos are so popular among Internet users, sites are more likely to display this kind of content over the written word. If you can make a great video on the topic of your brand, you’ll be able to increase your brand’s awareness quickly.
5. Keep up with Content Marketing
Content marketing has been around for a long time, but there are still some businesses who haven’t jumped on the bandwagon. If you’re one of them, you’re missing out on a valuable marketing tool.
Regular blogging about your industry and offering valuable, usable information to your customers is one of the fastest ways to set yourself apart as an expert in your field and keep your brand current.
Raising your marketing profile is key to increasing your bottom line, regardless of the business you’re in. The tactics mentioned above are just a few of the ways you can grow brand awareness for your company, but the reality is that your imagination is the only limitation on marketing to your target audience and winning over those new clients. Time to get creative!